cares about Nashville and local writers, and local readers care about Parnassus Books. It’s no surprise why: Celebrated writer Ann Patchett opened the shop with noted publisher Karen Hayes after the last indie bookshop in Nashville closed. We love the idea of writers using their cache to keep indie bookstores alive!
And as much as I love offsite events, most of our sales still come from bookstores, so I want to do everything I can to make them happy and keep them in business.
Book events are risky for bookstores because they have no idea how many people may show up. That means ordering the book (pay for shipping), doing an inventory for the books, advertising the upcoming signing (announcing in the paper and making posters), and setting them up, may be a huge bust if only five people show up to the signing.
However, with so many more people writing and using the various publishing options, bookstores run a higher risk of doing all the labor for zero returns. The books may have been poorly written, or there was no pre-signing publicity on the author’s part – so the only folks who would bump into the signing were those who wandered into the bookstore that day.