As expected, Coraline realizes that she likes it better in the Other World. But things get creepy very quickly. While, at first, the movie caters to everything children like, it then turns to everything that scares children (many parents reported that this seemingly child-friendly movie terrified their children and gave them nightmares).
In the Other World, Coraline’s father created an entire garden that looks like Coraline’s face when seen from above. This is another way to win over Coraline, by tapping in children’s need of being the center of the world. Everything is made especially for her and everything is made to make her feel special.
How do both Coraline and her parents change over the course of the movie?
Coraline’s other parents proposing her to sow buttons on her face. Notice the two horned (Baphomet-like) heads in the background. They are prominently lit to emphasize the black magic/occult transformation of the MK process happening in the alternate world. These horned heads are not there in the kitchen of the real world.
Everything in the Other World is tailor-made to charm Coraline and to fulfill her needs (which are the needs of all children): Receiving attention from parents, having fun and discovering wonderful things. The handler therefore knows exactly which “buttons to push” to get a positive response from Coraline. Knowing that Coraline is upset with the disgusting food of her real parents, the Other Mother projects the warm and comforting sight of a mother preparing a home cooked meal for her family.