Another change occurred right around the (19th century), known for its emphasis on the individual and internal motive. The Romantic period viewed Hamlet as more of a rebel against politics, and as an intellectual, rather than an overly-sensitive, being. This is also the period when the question of Hamlet's delay is brought up, as previously it could be seen as plot device, while romantics focused largely on character. , for example, penned a criticism of Hamlet during this period that raises views which continue to this day, saying basically that he is an intellectual who thinks too much, and can't make up his mind. He extended this to say that Shakespeare's ultimate message was that we should act, and not delay. Coleridge and other writers praised the play for its philosophical questions, which guided the audience to ponder and grow intellectually.
From the early 17th century, the play was famous for its ghost and vivid dramatisation of and , leading to a procession of mad courtiers and ladies in and drama. Though it remained popular with mass audiences, late 17th-century critics saw as primitive and disapproved of its lack of and . This view changed drastically in the 18th century, when critics regarded Hamlet as a hero—a pure, brilliant young man thrust into unfortunate circumstances. By the mid-18th century, however, the advent of brought and readings, returning madness and the Ghost to the forefront. Not until the late 18th century did critics and performers begin to view Hamlet as confusing and inconsistent. Before then, he was either mad, or not; either a hero, or not; with no in-betweens. These developments represented a fundamental change in literary criticism, which came to focus more on character and less on plot. By the 19th century, critics valued for its internal, individual conflict reflecting the strong contemporary emphasis on internal struggles and inner character in general. Then too, critics started to focus on Hamlet's delay as a character trait, rather than a plot device. This focus on character and internal struggle continued into the 20th century, when criticism branched in several directions, discussed in below.