Google Advertising Tools, 2nd Edition - O'Reilly Media

Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs


Learn about Google's solutions to achieve your marketing goals

Google Advertising Tools from O'Reilly examines thebusiness and technology behind making money with content andadvertising on the web. This focused, easy-to-read guide shows youhow to use Google's advertising services to make it happen. You'llfind all the background information you need to work with GoogleAdSense, which automatically delivers text and image ads that areprecisely targeted to your site, and Google AdWords, which lets yougenerate text ads that accompany specific search term results.

If you're new to search marketing and wanting a guide to help you get started with Google AdWords and AdSense, consider picking up a copy Google Advertising Tools.

Google Products & Advertising Platforms

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.

You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.

  • Learn how to create effective campaign plans for your website
  • Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
  • Drive traffic to your website and make money as an advertising host
  • Add AdSense code and Google search to your site
  • Learn how content, search, and referral ads perform
  • Create and edit AdWord campaigns
  • Monitor AdWords activity and improve your campaign's performance

Ad Preview and Diagnosis tool - AdWords Help - Google Support

Overall, Google Advertising Tools is a good book to get if you are an AdSense or AdWords user. There is a little bit of fluff, but keep your eyes open and you'll find some gems. Whether your ads are currently making money or not, this book might pay for itself in short order if you use it wisely.

"The thought came to me that the technology that really matters to people is saving and making money," says Davis. "The Google advertising tools are about making and saving money in ways never before possible. So I wanted to write this book because I thought it would provide really helpful information to people. It's easy to publish a web site. The ability to make money from any site that interests visitors makes self-publishing possible in a new and revolutionary sense."