This is where you choose between trade-in value and dealer retail price. In this example we're going to look up ATV Kelly Blue Book retail value. Click the Kelly Blue Book Retail Value link.
Notice the red arrow is pointing to a link named "additional equipment". Click on this for the last step in arriving at the true Kelly Blue Book retail value of a 4 wheeler.
So that's how to find the hidden, secret ATV Kelly Blue Book values! We hope that cleared up any confusion. And remember - these prices are only meant to be a starting point. There are a few ATV dealers who like to pretend they're carved in stone - now you know the truth!
If you start from the Kelly Blue Book home page - look down the right hand column for the Motorcycles listing like the one hi-lighted above. Click on either the word or image. You should end up on a page like the one below.