Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression.
Public relations law is the application of other areas of law that pertain to particular practices, such as explaining business or institutional concerns to the public. An area of law that public relations staff in any business must be particularly sensitive to is the issue of privacy. This deals with employee communication, photo releases, product publicity, and advertising and media inquires about employees. The United States has several laws in place to monitor and protect employees in certain situations. For instance, state and federal laws generally protect the right of employees to "blow the whistle" if an organization is guilty of an illegal activity. Protections for such employees are limited, and the stipulations for whistle-blowers are intricate. Public relations professionals must research their legal protections, and keep up-to-date on changes, to ensure that they adhere to proper legal standards.
|Area:||Curtin Law School|
|TUITION PATTERNS:||The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline.|
|Lecture:||1 x 1.5 Hours Weekly|
|Tutorial:||1 x 1.5 Hours Weekly|
Public Relations Law 211
|UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS:||The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline.|
|Syllabus:||This unit is an Introduction to law. Students cover critical concepts in law relating to defamation, representations to the Public, privacy, confidential information, professional negligence, employment and contract law, contracts and intellectual property; within the context of the Public Relations field.|
|Field of Education:||090901 Business and Commercial Law|
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Another important aspect of public relations for lawyers is developing expert profiles. In this capacity, we assist with increasing the visibility of individual attorneys and their practices to ensure they are regarded as industry or subject-matter experts in their specific areas of law.